Be Chic By Giving!
In celebration of their 25th Anniversary, BCBGMAXAZRIA launched “Living the Bon Chic Life," a retrospective exhibition at their headquarters in Vernon, CA.
The exhibition featured one-of-a-kind BCBG Max Azria jackets, which were avaiilable to purchase during the event. Proceeds from the sale of each jacket will benefit LA's BEST. Jacket prices ranged from $1,500 to $5,000.
LA’s BEST was honored to be the beneficiary at the BCBG 25th anniversary event. Just last year, Max & Lubov Azria were honored at LA's BEST’s 25th anniversary gala and donated over $50,000 to our organization. LA’s BEST students from nearby Hooper Elementary were invited last year to visit the BCBG headquarters and were inspired by what they learned and that such a world-famous fashion company was within miles of their homes. After, the students were inspired to create their own designs, using fabrics donated by BCBG. Lubov also visited those students, and shared with them the importance of creativity, following their passions and being inspirational.
Max and Lubov Azria hosted the event with their daughter and BCBG Creative Director, Joyce Azria. Also in attendance was LA's BEST President & CEO Carla Sanger, actress Jenette McCurdy, Entertainment Tonight's Rocsi Diaz, and fashion blogger Elizabeth Keene.
BCBG also invited those attending to visit their Pop-Up Shop, located next the exhibition. The pop-up shop, restropective exhibition and one-of-a-kind jacket sale will be ongoing at their corporate headquarters through June.
BCBG is urging others to "Be Chic By Giving" and will be donating an item to charity for every apparel item purchased between April 3rd and May 30th. To make a purchase and "make a difference", you can shop in-store or online.