Usher Raymond IV to be Honored at LA's BEST 14th Annual Family Brunch

March 18, 2009

Inspiring and celebratory brunch to recognize leadership in supporting young students across Los Angeles, highlights the present need and raises funds for LA’s BEST After School Enrichment Program

LOS ANGELES — LA’s BEST After School Enrichment Program’s 14th Annual Family Brunch, which salutes the importance of family and honors those in our community who contribute significantly to and recognize the importance of LA’s BEST, is honoring singer and entrepreneur Usher Raymond IV, known as Usher, with the Family Focus Award. The brunch will be held on June 7, 2009 at the Millennium Biltmore Hotel in downtown Los Angeles.

LA’s BEST will also honor Variety with the Community Partner Award. Variety, a key supporter of the Community Jam Against Violence in December 2008, will be honored for their creative support of LA’s BEST. The award will be received by Variety President Neil Stiles. An LA’s BEST Alumnus, Harvard graduate and current Teach for America corps member, Mirla Urzua, is being honored with the Alumnus Award.

Usher is a five time Grammy Award–winning singer and songwriter who has sold more than 38 million albums worldwide. The multitalented performer is also an actor, producer, philanthropist and entrepreneur. Usher is extremely active in the education community; in fact, he has worked alongside LA’s BEST students in the past. Usher’s New Look charity reaches talented youth from diverse socio-economic backgrounds and provides them a chance to learn firsthand about the business side of t he sports and entertainment industries through Camp New Look, a free two-week residential program with some going on to participate in the Mogul VIP program.

The event is expected to raise $800,000 and includes a raffle for an all-new 2010 Lexus Hybrid RX 450h Luxury Utility Vehicle which was generously donated by Toyota Motor Sales, U.S.A., Inc. All funds raised will go to general operating expenses for the organization, which serves more than 28,000 elementary school students in Los Angeles every school day in the hours after the last bell rings. LA’s BEST, a model after school program in the country, is a public-private partnership that relies on the generosity of corporations and individuals to provide these children with the opportunity to be protected, cared for, and engaged in learning and play in the critical hours after school.

LA’s BEST 14th Annual Family Brunch

June 7, 2009
11:00 a.m. – 1:00 p.m.

The Millennium Biltmore Hotel

506 South Grand Avenue
Los Angeles, CA 90071

Individual tickets start at $250 and sponsorships range from $15,000-$5,000. For more information and sponsorship opportunities, please contact Catherine Stringer, Vice President, Development & Public Affairs at (213) 978-0793.

About LA’s BEST
LA's BEST - Better Educated Students for Tomorrow - is a nationally recognized after school education, enrichment and recreation program serving more than 28,000 children with the greatest needs and fewest resources throughout the City of Los Angeles. LA's BEST After School Enrichment Program provides a safe haven for children ages 5 to 12 at 180 elementary school sites each day during the critical hours after school - at no cost to parents. Established in 1988, LA’s BEST is a partnership including the City of Los Angeles, the Los Angeles Unified School District and the private sector. For more information, please visit www.lasbest.org.

About Usher’s New Look Foundation
Usher’s New Look foundation was established to empower youth from underserved communities by giving them the skills necessary to enter careers in the sports and entertainment industry with the intent of increasing their economic status and decreasing at-risk behavior. We accomplish this through exposure, experience and opportunity. For more information about Camp New Look, visit www.ushersnewlook.org.

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Press Contacts:

Zainab Ali Communications Manager (213) 978-0795