The Iconic Shopping Center Gives Back to Los Angeles’ Children and Students in Need This Holiday Season

December 6, 2011

WHAT: For the second year in a row, Beverly Center collaborates with LA’s
BEST to welcome over 200 Los Angeles students for a fun filled after
school program jam packed with exciting surprises, events, and
activities. Beverly Center will provide the children with a custom
California Pizza Kitchen menu as an after school meal, Pinkberry, a
picture with Santa and the Ice Princess, and a surprise gift!

WHERE: Activities will take place at Beverly Center’s Ice Palace located in the
Center Court on Level Six. The ICE PALACE installation is a multisensory
enchanted “winter wonderland” fully equipped with
interactive elements such as falling snow, breathtaking footage of arctic
animals and landscapes, and much more.

WHEN: Tuesday December 13th, 2011 from 3:00 p.m. – 5:00 p.m.

ABOUT: LA’s BEST – is a nationally recognized after school education,
enrichment, and recreation program serving 28,000 children with the
greatest needs and fewest resources at 186 elementary schools
throughout the City of Los Angeles. LA’s BEST After School
Enrichment Program provides a safe haven for children ages 5 to 12
each day during the critical hours after school – at no cost to parents.
Established in 1988, LA’s BEST is a partnership including the City of
Los Angeles, the Los Angeles Unified School District and the private
sector. LA’s BEST is part of Beyond the Bell, its mission being to
ensure that all children and youth in LAUSD have access to high
quality, safe and supervised academic, enrichment, and recreation
programs that inspire learning and achievement beyond the regular
school day. For more information, please visit

BEVERLY CENTER is Southern California’s premier fashion destination
with 160 distinctive specialty boutiques reflecting the diverse styles and
tastes of Los Angeles, including Louis Vuitton, Gucci, Burberry, D&G
and True Religion. In addition, point of difference retailers like
Salvatore Ferragamo, Henri Bendel, Traffic, Ben Sherman, Desigual and
J. Lindeberg make Beverly Center a unique shopping destination.
Tiffany & Co., Prada, Fendi, Omega, Superdry, and The Capital Grille
recently joined the Center. Yves Saint Lauren, Jimmy Choo and
Victorinox are new for Fall 2011.